Our Airstream

An All American Promo Tour

cyber-Wear sells the Ford Lifestyle Collection in an Airstream with Ford Mustang branding at various events all over Europe A cyber-Wear team is on the road for Ford in authentic style: in an original 1974 Airstream, a promotional tour is taking place various locations all over Europe. Articles from the Ford Lifestyle Collection are being sold to Ford fans and staff in an American classic caravan. The Airstream is a lightweight, unpainted aluminium trailer which is typically found on American country roads and hence it reflects the US lifestyle and above all the “Wild West”. The Airstream is not only a shop but above all a real eye-catcher during the promo tour as large foils with the collection of the new Ford Mustang and the announcement “Prepare for Takeoff” have been stuck all over it. It is well known that campaigns with event-character get truly anchored in one’s memory as they arouse emotions and convey brand messages especially well. The fact that cyber-Wear can implement such unusual conditions has been substantiated yet once again on this promo tour with their “all-round” self produced promotional articles…